CRONE AGENCY
TRANSFER – PR – BRANDING – COMMUNICATION
CRONE AGENCY is a fully licensed FIFA and DBU agency founded by Morten Crone Sejersbøl.
We work to help ambitious players realise their full potential – both on and off the pitch.
VALUES
TRUST
Our relationships are built on reliability and loyalty — players know we stand by them.
INTEGRITY
We play by the rules and act with professionalism and respect — doing what’s right, not what’s easy.
HONESTY
We speak openly and truthfully, even when it’s difficult. Transparency builds trust.
AMBITIONS
We are ambitious and committed to achieving the highest possible standards through dedication and long-term effort
BRANDING AND COMMUNICATION
SERVICES
Health
nutrition
GYM INCLUDED
QUALITY
THE AGENT
CRONE AGENCY WAS FOUNDED IN 2024 BY MORTEN CRONE SEJERSBØL
As a fully licensed FIFA Football Agent, Morten combines nearly two decades of experience in football, media, and strategic communications to help football players make the right decisions on and off the pitch.
Morten holds a Master’s degree in Journalism and Danish, and has more than 15 years of experience from leading national media, including roles as sports editor at B.T. and Berlingske, journalist at Ritzau, Jyllands-Posten, and Viaplay, and Director at Scandinavia’s largest communication agency, Geelmuyden Kiese.
This background gives him a large network and a distinctive understanding of negotiation, communication, and reputation management in modern football.
Morten is married to Amalie and has three lovely kids.
PLAYERS
GUSTAV HØJBJERG
SANDEFJORD FOTBALL
LEFT FULLBACK / WINGBACK
2003
JONATHAN MATHYS
AKADEMISK BOLDKLUB
FORWARD / WINGER
2004
VIKTOR HØJBJERG
AARHUS FREMAD
GOALKEEPER
2002
ARIS VAPORAKIS
B.93
GOALKEEPER
1995
CASPER MOLS
HB KØGE
GOALKEEPER
2002
MARCO VESTERHOLM
AKADEMISK BOLDKLUB
CENTRAL MIDFIELDER (No. 6/8)
1999
RUBEN MINERBA
FA 2000
CENTRAL DEFENCER / HOLDING MIDFIELDER
2005
SEBASTIAN BRODERSEN
FREE AGENT
CENTRAL MIDFIELDER
2003
ELIAS RUSBORG
FA 2000
CENTRAL DEFENDER
2003
ALMIR ARUNI
HIK U17
NO. 10 / WINGER
2011
VILLIAM KRONE
HB KØGE U17/19
FORWARD
2010
BERTIL NORUP LAUFER
HIK U17
CENTRAL DEFENCER
2011
CRONE AGENCY
CRONE AGENCY is a fully licensed FIFA and DBU agency founded by Morten Crone Sejersbøl.
We work to help ambitious players realise their full potential – both on and off the pitch.
VALUES
TRUST
Our relationships are built on reliability and loyalty — players know we stand by them.
INTEGRITY
We play by the rules and act with professionalism and respect — doing what’s right, not what’s easy.
HONESTY
We speak openly and truthfully, even when it’s difficult. Transparency builds trust.
AMBITIONS
We are ambitious and committed to achieving the highest possible standard through dedication and long-term effort.
BRANDING AND COMMUNICATION
Alongside player representation, Crone Agency works with branding, public relations and strategic communication for professional footballers and leading international brands. Over the years our clients have included Joachim Andersen – who remains a close part of the Crone Agency family – Marcus Ingvartsen, Emiliano Marcondesm as well as global brands as Red Bull, La LIga and Hummel. This expertise is fully integrated into our representation, ensuring that every player benefits from professional support both on and off the pitch.
SERVICES
PLAYER REPRESENTATION
We manage every step of a professional journey — from contract negotiations to long-term career strategy. Our goal is to create the right opportunities at the right time, ensuring growth and stability both on and off the pitch.
COMMUNICATION AND PR
Being able to handle the media is important — so is making yourself visible for the right reasons. We help players communicate their values and performances clearly, both on and off the pitch — advising, planning, and executing when needed.
MENTORSHIP AND GUIDANCE
Once the plan is set, we stay close — guiding, adjusting, and making sure every step supports the goals we’ve set together. We’re proactive partners who help players stay focused, balanced, and ready — both mentally and physically.
NETWORK AND OUTREACH
Through trusted relationships across Europe, we connect you with the clubs and people who fit your ambitions. We don’t chase transfers — we build the right moves that make sense for your career and your life.
AGENT
CRONE AGENCY WAS FOUNDED IN 2024 BY MORTEN CRONE SEJERSBØL
As a fully licensed FIFA Football Agent, Morten combines nearly two decades of experience in football, media, and strategic communications to help football players make the right decisions on and off the pitch.
Morten holds a Master’s degree in Journalism and Danish, and has more than 15 years of experience from leading national media, including roles as sports editor at B.T. and Berlingske, journalist at Ritzau, Jyllands-Posten, and Viaplay, and Director at Scandinavia’s largest communication agency, Geelmuyden Kiese.
This background gives him a large network and a distinctive understanding of negotiation, communication, and reputation management in modern football.
Morten is married to Amalie and has three lovely kids.
PLAYERS
GUSTAV HØJBJERG
SANDEFJORD FOTBALL
LEFT FULLBACK / WINGBACK
2003
JONATHAN MATHYS
AKADEMISK BOLDKLUB
FORWARD / WINGER
2004
VILLIAM KRONE
HB KØGE U17/U19
FORWARD
2010
VIKTOR HØJBJERG
AARHUS FREMAD
GOALKEEPER
2002
ARIS VAPORAKIS
B.93
GOALKEEPER
1995
CASPER MOLS
HB KØGE
GOALKEEPER
2002
MARCO VESTERHOLM
AKADEMISK BOLDKLUB
CENTRAL MIDFIELDER
1999
RUBEN MINERBA
FA 2000
CENTRAL DEFENDER / HOLDING MIDFIELDER
2005
SEBASTIAN BRODERSEN
FREE AGENT
CENTRAL MIDFIELDER
2003
ELIAS RUSBORG
FA 2000
CENTRAL DEFENDER
2003
ALMIR ARUNI
HIK U17
NO.10 / WINGER
2011
BERTIL NORUP LAUFER
HIK U17
CENTRAL DEFENDER
2011
CONTACT
morten.crone@croneagency.com
+45 20 85 23 45
Blegdamsvej 32
2200 København N